14 October 2026, New Delhi : INERA, the agricultural biologicals arm of Absolute has partnered with Bayer to scale the distribution of its biological crop nutrition products to farmers across India.
Under the commercial collaboration, Bayer will market and distribute the product through its sales network.
Talking about this collaboration, Agam Khare, Founder of Absolute, said: “At INERA, we are focused on bringing science-led biological solutions that help climate adaptation, enhance nature’s defense mechanisms for pest control, improve soil health, enhance nutrient use efficiency (NUE) and help farmers get more value from every acre. Our partnership with Bayer is an important step to making these homegrown biological solutions accessible to a larger number of farmers.”
Simon Wiebusch, Country Divisional Head, Crop Science Division of Bayer for India, Bangladesh & Sri Lanka said, “We are pleased to collaborate with INERA, combining their expertise in biological solutions with Bayer’s deep understanding of farmer needs, agronomic capabilities and ability to scale innovation. Together, we aim to translate innovation into practical solutions that enhance productivity, support regenerative agriculture and create meaningful value for farmers.”
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