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The Car Rentals market contains private vehicle rentals that have been booked in person, by telephone via the internet or an application.
The main performance indicators of the Car Rentals market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.
The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.
For further information on the data displayed, refer to the info button right next to each box.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Global Comparison - User Penetration
Notes: Based on data from IMF, World Bank, UN and Eurostat
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