Advertising on ChatGPT has so far proven significantly less cost-effective for businesses than advertising on Google. This is the finding of a new study by Christian Schulze, associate professor of marketing at Frankfurt School of Finance & Management, and Maximilian Kaiser, assistant professor at Vienna University of Economics and Business (WU Vienna).
Advertising on ChatGPT has so far proven significantly less cost-effective for businesses than advertising on Google.
This is the finding of a new study by Christian Schulze, associate professor of marketing at Frankfurt School of Finance & Management, and Maximilian Kaiser, assistant professor at Vienna University of Economics and Business (WU Vienna).
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