Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka. Amnet is a trusted source for programmatic buying and audience management solutions. Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who specialize in programmatic buying, programmatic media planning, data analytics and audience data. Amnet’s mission is to build and leverage data, in order to deliver more meaningfuland personalized messaging insights.
With the launch of Amnet, Denstu Grant Group is once again set to disrupt the status quo of digital advertising through expanding local media inventory and offering more sophisticated, customized campaigns to clients. Among othermarkets, Amnet has a presence in India, USA, UK, France, China and Hong Kong. For the record, Dentsu Grant Group is the oldest serving advertising group in Sri Lanka that was acquired by Dentsu Aegis Network, the global media and marketing communications conglomerate, in 2017.
Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia and Executive Sponsor AMNET South Asia states, “ Sri Lanka’s advertising trends have considerably shifted from traditional to digital advertising behaviour within a short span of time. As a leading global player in digital, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka.”
“It’s been an incredible year for Dentsu Aegis Network in Sri Lanka…constantly innovating and disrupting the local advertising industry. After successfully becoming the fastest growing digital agency in the country this year, we asked ourselves, what could we do next? Embracing data is in the DNA of our network and what we have been spearheading here in Sri Lanka as a business. So, we are thrilled to announce the launch of Amnet, one of the premier programmatic platforms available in the world to-date. This is the next wave in media planning and buying in this country and is yet another achievement we can add to our long history of establishing industry firsts,” commented Neela Marikkar, Chairperson and Managing Director, Dentsu Grant Group.
“With client needs evolving for quicker turnarounds and data-driven marketing at scale, we needed to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka. This is head-and-shoulders above anyone else in the market on Programmatic media buying,” said Chamith Buthgumwa, Director Isobar, Sri Lanka & Response at Dentsu Aegis Network.
Nisal De Silva from the Dentsu Grant Group will head the operations for Amnet in Sri Lanka and will operate from the Colombo office.
TALL Creative Studios is a strategy-led advertising film and video production company that combines marketing strategy, creative storytelling, and AI-powered...
NorthSight is a New Delhi-based data intelligence and content & IP strategy advisory founded by Kavir Advani and Vikrant Bhardwaj....
Medianews4u.com caught up with Vibin Babuurajan, Co-founder, Epic Slope Partners. This is a Bangalore-based growth agency working exclusively with B2B...
Medianews4u.com caught up with Yanshil Garg, Managing Director, GRM Foods Pvt. Ltd., around the changing dynamics of India’s basmati rice...
As Diwali brings families, friends and communities together, brands are embracing the festive season with campaigns that explore the many...
True Palate Hospitality is the company behind One8 Commune, Neuma and Pincode, for an interview opportunity. With each concept built...
Mumbai: Product discovery among Gen Z consumers in India's Tier 2, 3 and 4 cities is increasingly driven by social...
Gurugram: Infinity Experiences, a global certification and curation authority for extraordinary experiences and hotels, has announced two leadership appointments as...
Mumbai: Orient Electric Limited, part of the diversified CKA Birla Group, has partnered with WPP Media to extend its always-on...
New Delhi: Havas Media India has secured the No. 1 position in India in RECMA’s 2026 qualitative assessment, earning a...
New Delhi: Motorola is marking its 98th anniversary with a campaign that revisits the brand’s technological milestones while building anticipation...
For the better part of a decade, sentiment analysis was the gold standard of customer intelligence. Brands invested heavily in...
Medianews4u.com © 2019 - 2025 All rights reserved.
Loading comments…