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JioStar, the official broadcaster and streaming partner of the ICC Women’s T20 World Cup 2026, has announced its sponsor roster for the tournament, drawing brands from categories including AI, FMCG, wellness, luxury, beverages and consumer technology.
The sponsor lineup includes Google Gemini, Herbalife, Havells and Parle Products as co-presenting partners. Google Pay, Rado and Campa Energy have joined as associate partners, while adidas has come on board as the title partner for the tournament’s pre- and post-match shows.
The broadcaster said the tournament has attracted several first-time associations. adidas becomes the first global sportswear brand to partner with women’s cricket on JioStar, while Rado marks the entry of a luxury watch brand into the property. Campa Energy has also chosen women’s cricket as a platform to build awareness and scale.
According to JioStar, the diversity of advertisers reflects the growing commercial appeal of women’s cricket and the expanding range of categories investing in the sport.
Commenting on the development, Anup Govindan, head of sales – sports, JioStar, said, "Brands now view women’s sport as a marketing and growth platform, and this shift can be attributed to Team India’s maiden ICC Women’s World Cup title in 2025. The ICC Women’s T20 World Cup offers advertisers a unique opportunity to align with a property that combines elite competition and a rapidly expanding fan base."
He added, "The participation of brands across diverse sectors and categories that have never before associated with women’s cricket, is the clearest indicator yet of the commercial maturity this ecosystem is beginning to achieve."
The ICC Women’s T20 World Cup 2026 begins on June 12, with England taking on Sri Lanka in the opening match. India will start its campaign against Pakistan on June 14. Fans can watch the tournament on the Star Sports Network and JioHotstar.
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