MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking the next chapter for an agency built on strong creative thinking, strategic depth and measurable business impact. Its people, partnerships, capabilities and market understanding will carry forward into BBDO, connecting an established Sri Lankan operation with one of the world’s most recognised creative networks and its ambition to Do Big Things.
Thayalan Bartlett, Executive Chairman, BBDO Sri Lanka
The agency brings a significant track record into its new identity, having been named Sri Lanka’s Effie Agency of the Year eight times in the last decade and Campaign South Asia Agency of the Year five times. It has also retained positions among the Top 20 Most Effective Agency Offices in APAC and the Top 100 globally on the Effie Index for two consecutive years. Today, its 100-plus people work across 111 brands and 33 categories, partnering with 43 leading corporates.
"This is a new chapter, not a new beginning. Everything we have built through MullenLowe Group Sri Lanka, particularly our people, client partnerships and commitment to effectiveness, comes forward with us. Effectiveness will always be part of our DNA. BBDO gives us an even bigger creative platform to turn that strength into ideas that matter and create lasting growth for our clients," Thayalan Bartlett, Executive Chairman, BBDO Sri Lanka, said.
The transition also strengthens the agency’s connection to Omnicom’s global ecosystem, opening new avenues for Sri Lankan talent, capabilities and ideas to engage with a broader international network.
Nancy Reyes, Global President and CEO, BBDO Worldwide
BBDO Worldwide Global President and CEO Nancy Reyes, welcomed the agency, saying, “We are thrilled to welcome BBDO Sri Lanka to the BBDO community. This is an agency with a proud history, ambitious talent and a demonstrated ability to create work that moves businesses forward. BBDO has always believed in the power of big ideas that live beyond a campaign, and we look forward to giving this team an even greater platform to create work that delivers business impact.”
BBDO Sri Lanka will continue to bring together strategy, creative, public relations, media, activation, tech and digital capabilities, combining deep local market understanding with BBDO’s global creative community.
Growth demands big things. BBDO Sri Lanka enters this next chapter ready to build on what has been achieved, create what comes next and Do Big Things.
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