Roar AdX, the Official Platform Growth Partner for Digital Summit Asia 2026, brought a live TikTok experience to the summit through an interactive gaming activation. Participants recorded reaction videos while taking on the challenge, with winners who successfully completed it walking away with valuable creator gear and camera equipment.
The activation aimed to build awareness of TikTok for Business among digital marketers and marketing decision-makers attending the summit. By bringing gameplay and content creation together, Roar AdX encouraged delegates to experience the creativity and participation that brands can build on through the platform.
“Marketers understand a platform better when they experience what makes people engage with it. We wanted to bring that to the summit through something people could take part in and have fun with,” said Umair Wolid, Chief Marketing Officer of Roar Global. “The wider objective is to get more Sri Lankan brands thinking about where TikTok fits into their marketing strategy and give them the guidance and support to use it effectively.”
Roar AdX, Roar Global’s platform advertising venture, is an official TikTok Sales Partner in Sri Lanka. It supports brands and agencies with campaign consultancy, local payment options, training and ongoing assistance, helping advertisers plan, run and optimise campaigns around their business objectives.
Organised by the Digital Marketers Association of Sri Lanka (DMASL), Digital Summit Asia 2026 took place on 1 and 2 October at Waters Edge, Colombo. The summit brought together local, regional and international practitioners across marketing, creativity, technology and business, with a programme spanning platform advertising, artificial intelligence, the creator economy and brand building.
By connecting Sri Lankan marketers with global expertise and practical learning, the summit provides a forum for strengthening industry capabilities and advancing digital marketing excellence in the country. Roar AdX’s participation supported that exchange by bringing a platform experience directly to the marketing community.
The government is taking steps to establish a Vocational Technology University in the North Central Province by repurposing partially completed [...]
Prime Minister and Ministry of Education, Higher Education and Vocational Education Dr. Harini Amarasuriya met with US Ambassador Eric Meyer [...]
Deputy Minister of Education Madhura Senevirathna recently told that the recruitment of 23,000 teachers to fill vacancies in government schools [...]
All schools across the island resumed normal operations today (October 28) following a closure yesterday (October 27) due to inclement [...]
Welcoming the spirit of the festive season, Radisson Blu Resort Galle, Radisson Hotel Kandy, and Radisson Hotel Colombo marked the beginning of their Christmas celebrations with traditional Christmas cake mixing [...]
International circus artistry, Christmas music and festive dining come together for Once Upon a Christmas – The Greatest Xmas Show Christmas in Colombo is about to get a whole lot [...]
City of Dreams Sri Lanka ushers in the festive season with its Christmas cake mixing City of Dreams Sri Lanka marked the start of Once Upon a Christmas, the integrated [...]
© 2026 Wire Digital. All Rights Reserved.
Loading comments…