As influencer marketing continues to transform the way consumers discover brands and make purchasing decisions, Sri Lanka is witnessing the launch of a dedicated platform that brings meaningful conversations to the forefront of this rapidly evolving industry.
Marketing strategist, Business Consultant and influencer marketing researcher Dr. Darshana Jayasinghe has launched “Trend Eka Podcast” , recognized as Sri Lanka’s first podcast series dedicated to influencer marketing . The podcast is designed to bridge the gap between academic research and practical industry knowledge, creating a space where brands, businesses, creators, and the wider public can better understand the true role of influence in today’s digital economy.
The inaugural episode explores the concept of influencing and how it extends far beyond celebrity endorsements. It highlights the growing impact of social media on everyday consumer decisions—from the products people buy to the lifestyles they adopt—and explains why influencer marketing has become a strategic business discipline rather than simply a promotional tactic.
The discussion also emphasizes the increasing responsibility of content creators and social media influencers. With digital platforms shaping public opinion at an unprecedented scale, creators have a unique opportunity to build trust, educate audiences, and create positive social impact while contributing to sustainable business growth.
Through future episodes, Trend Eka will continue to explore emerging trends, industry challenges, ethical influencing, creator development, digital marketing strategies, and the future of Sri Lanka’s creator economy. By bringing together research-driven insights and real-world experiences, the podcast aims to become a trusted knowledge platform for everyone interested in the evolving world of influencer marketing.
The complete Trend Eka Podcast Series is available through the Influencer Effect Content Hub on Afficacy. Readers can watch all current and upcoming episodes by visiting:
https://afficacy.org/content-hub/#podcasts
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