What to wear to NFL games in 2026: Featuring Hunter Henry, Sam Darnold, DeVonta Smith, and Jahmyr Gibbs' - The Times of India

Forget models. Kristin Juszczyk went and cast real NFL wives and girlfriends for her brand's newest drop, and honestly, it's giving "the group chat that runs the league." Juszczyk, the 49ers WAG-turned-fashion-mogul married to fullback Kyle Juszczyk, dropped her label Off Season's NFL Fall '26 collection this week, and the campaign reads like a WAG roll call.Katie Hoofnagle, Mya Danielle, Parker Henry: Meet the NFL wives fronting Kristin Juszczyk's new collectionFour women, four teams, zero professional models. Parker Henry (wife of Patriots tight end Hunter Henry) fronted New England in a cropped top. Katie Hoofnagle (Sam Darnold's fiancée, freshly off a Super Bowl LX appearance with the Seahawks) repped Seattle in denim and blue. Mya Danielle, who just married Eagles receiver DeVonta Smith in a Disney World wedding this June, brought the green. And Nicole Madisyn Anderson, girlfriend of Lions running back Jahmyr Gibbs, closed it out in a Lions tee.Basically, if your man plays in the league, apparently you also model for it now. It's giving nepotism, but make it fashion.Here's the thing though, this isn't really new for Kristin. She built this entire empire by literally sewing puffer jackets for herself and Kyle's teammates' partners before anyone paid her a cent. Two years, one Emma Grede co-sign, and several Taylor Swift and Simone Biles cameos later, Off Season is now official NFL, NBA, WNBA, MLB, and F1 merch basically a full sports-fashion monopoly, one jersey-turned-crop-top at a time.And the timing is not an accident. The full collection technically drops August 26, right as the NFL season kicks back into gear, which means every football wife photographed in the stands this fall is basically a walking billboard whether she meant to be or not.There's also a bigger, slightly less cute story hiding under the cute one: the NFL has reportedly been running an actual internal push to spotlight WAGs more because women watching football has become impossible to ignore, and nothing sells jerseys to women like other women wearing them well. So is this genuine sisterhood or a very well-dressed marketing strategy? Could be both. Probably is.Either way, the girls ate. Katie's Seahawks fit is doing numbers, Mya looks like she just walked off her own honeymoon (because she basically did), and Parker somehow makes a Patriots crop top look like couture. Nicole rounds it out, proving Lions merch doesn't have to look like Lions merch.So no, this isn't just another team merch drop. It's WAG culture fully commercialized, packaged, and dropped with a bow on it, and if this is the future of fan gear, honestly? Upgrade accepted.In a nutshell, Kristin Juszczyk's Off Season enlisted real NFL partners, not models, for its Fall '26 NFL collection, dropping August 26. Featured: Parker Henry (Patriots), Katie Hoofnagle (Seahawks), Mya Danielle (Eagles), Nicole Madisyn Anderson (Lions).Get the latest Sports News and Live updates. Download the TOI app.