From left: Aamir Akbarally, Farida Akbarally, Ghazi Hammoud, Tyeab Akbarally and Ramzey Hammoud officially open Ministry of Brands at the ribbon-cutting ceremony
Ministry of Brands Director Aamir Akbarall, Akbar Brothers Chairman Tyeab Akbarally and Ministry of Brands Chairman Hussain Akbarally
Ministry of Brands (MOB), Sri Lanka’s first off-price retailer, officially opened its doors to the public, marking a new era in the country’s retail landscape.
The 10,000 sq. ft. flagship store, located at 28/9, Vajira Road, R.A. De Mel Mawatha, Colombo 4, welcomed guests to an exclusive preview on February 15, 2026, offering a first look at its expansive collection of authentic global luxury and premium brands at discounts of up to 90 percent off original retail prices.
Backed by Akbar Brothers, MOB introduces the globally established off-price retail model to Sri Lanka and the wider South Asian region. The concept enables the customers to purchase genuine designer and brand-name products at significantly reduced prices, with new pieces landing and replenishing in store daily, offering a dynamic ‘treasure-hunt’ shopping experience and a constantly changing selection.
Off-price retail remains one of the fastest-growing global retail segments, enabling fashion houses to manage excess inventory while responsibly expanding access to premium products.
Offering more than 2,000 international brands sourced from Europe and the United States, the store features a wide range of categories, including womenswear, menswear, childrenswear, footwear, handbags, accessories, performance wear and homeware. Renowned global labels available at MOB include Valentino, Salvatore Ferragamo, DKNY, Michael Kors, Ralph Lauren, Farm Rio, Staud, Alice + Olivia, Burberry, Rag & Bone, Lacoste, Puma, UGG, HOKA, Brooks and Air Jordan, among many others.
Director Aamir Akbarally stated, “We are very excited to finally make authentic global luxury and premium brands more accessible and affordable to Sri Lankans. MOB signals the beginning of a new era in Sri Lanka’s retail sector. The response so far has been fantastic, as a family-owned business, we shall always be committed to delivering genuine value, transparency and a world-class shopping experience built on longstanding values of integrity, quality and trust.”
Director Ramzey Hammoud added, “Off-price retail is globally recognised for its ability to combine value with sustainability. Our customers can now shop designer brands locally at the best possible prices, while enjoying a constantly evolving selection of products that makes every visit unique.”
Following its Colombo flagship launch, MOB is set to open its second location at One Galle Face Mall in March 2026. MOB is open from 10:00 a.m. to 10:00 p.m. every day.
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